Right wing attacks Zales Jewelers over ad and jewelry line supporting same-sex marriage

By Rob Howard
Associate Editor

Notoriously anti-LGBTQ organization American Family Association’s One Million Moms has publically flogged Zales, a national jewelry chain, for promoting same-sex marriage in a TV ad that is part of their “We Believe” campaign. The organization is calling on supporters to boycott Zales, and to speak with store managers to convey their opposition to “promoting sin.”

The post, which Towleroad.com ascribes to Monica Cole, the Director of One Million Moms, says, “Zales Jewelers should be ashamed of attempting to normalize sin by featuring two women getting married in their latest commercial. It shows two women in wedding gowns exchanging vows and wedding bands.”

Zales’ website says, “The Love and Pride™ Collection offers elegant, unique and creative jewelry crafted from high-quality materials while promoting equality, diversity and unity.” The collection features many pieces specifically designed for same-sex couples, as well as more conventional rings, pendants and other jewelry.

The ad that has One Million Moms in a fit includes a female same-sex wedding.

Cole’s web post continues, “Zales is using public airwaves to subject families to the decay of morals and values, and belittle the sanctity of marriage in an attempt to redefine marriage. Even though homosexuality is unnatural, this advertisement is pushing the LGBTQ agenda. An even greater concern is that the commercial is airing when children are likely watching television. To make matters worse, this ad has aired during family viewing time such as football games and primetime shows.

“Zales crossed a line that should have never been crossed. Even if 1MM didn't disagree morally with the decision to air this ad, it is not a retailer's job to introduce so called ‘social issues’ such as this to our children. That is a parent's decision, not theirs. Zales is glorifying sin, and no sin should be placed in the spotlight and honored. This goes for homosexuality as well.

“Millions of Americans strongly believe marriage should be between one man and one woman. It is obvious that Zales would rather take sides than remain neutral in the culture war. Zales will hear from the other side so they need to hear from us as well. Our persistence will pay off! One day we will answer for our actions or lack of them. We must remain diligent and stand up for Biblical values and truth. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature (Romans 1:26-27).”

One Million Moms has also called for a boycott of Target stores this Christmas, saying the retail chain allows men into women’s restrooms. They are alluding to the right wing’s completely false allegation that allowing transgender persons to use restrooms that conform to their gender identity would lead to sexual assault against women and children.

They are also organizing a campaign to get sponsors to pull sponsorship from a TV show called Impastor.

The Southern Poverty Law Center (SPLC) has long identified the American Family Associate as a hate group.

Copyright 2016 The Gayly – November 23, 2016 @ 3:25 p.m.