This Is What I Do

Boy George needs little introduction. With a career spanning over 30 years, he first shot to international stardom in the 1980’s as the front man of one of the UK’s biggest exports of the 20th Century, Culture Club. A multi-racial band, with an openly gay front man, Culture Club was ahead of the curve and went on to become the first group since The Beatles to have three Top Ten hits in the United States from a debut album alone.

With seven Top Ten US singles under his belt, and continued success as a solo artist with over 150 million records sold, Boy George, aka George O’Dowd, is without doubt a living legend. He's also one of the first true unapologetic innovators in the music world and of our time.

He has received international acclaim and awards for his contributions and work in music, including being part of Bob Geldof and Midge Ure’s charity super-group Band Aid (Feed The World). With his band mates in Culture Club, George received ‘Best New Artist’ at the 1984 Grammy Awards, and cheekily accepted the nod via satellite with the message, "Thanks America. You've got style, you've got taste, and you know a good drag queen when you see one."


George is also a hugely respected house DJ, playing for twenty years and continuing to DJ successfully in clubs all over the world. Now a dedicated Nichiren Buddhist, George has been focusing his energy on a new album, his first studio full-length in 18 years. It is This Is What I Do that reinforces his first true love - writing and singing.

The album features collaborations with the legendary producer Youth, as well as a string of stellar guest musicians including DJ Yoda, Kitty Durham (Kitty Daisy & Lewis), Ally McErlaine (Texas / Red Sky July), MC Spee (Dreadzone) and Nizar Al Issa, many of whom will perform as George’s band on his live dates.

“I wanted to make a baggy album, not overproduced and I think I have achieved it. I was listening to things like Beast Of Burden by The Stones, and I had my head most definitely in the 70's. I was also writing from a happy place. This time, no ex-lovers to get revenge on. For me Bigger Than War sums up the tone,” says George of This Is What I Do.

An exclusive deluxe edition of This Is What I Do has been released on George’s own imprint Very Me Records via Kobalt Label Services. It is available in all retail stores, digital download and streaming services.

Boy George plans to take This Is What I Do and his nine-piece band on the road in North America later this year.

The Gayly – April 18, 2014 @ 9am